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Create an exclusive consumer activation for Lillet to engage all outlets and build brand awareness.
The Cocktail Story brought Ring for Lillet to life, handling everything from ideation to selecting outlets and curating experiences. By developing tailored assets, we refined every detail to create a truly distinctive Ring for Lillet experience.
#RingforLillet made a unique impact by activating outlets with simple red bells that piqued consumers’ curiosity about Lillet. With over 30 outlets activated across Bangalore, Gurugram, Goa, and Mumbai, the campaign engaged more than 25,000 people in a single day.
