The Cocktail Festival

The Cocktail Festival Brief To create a large-scale consumer activation for World Cocktail Day, celebrating the cocktail culture in India. Our Solution We introduced The Cocktail Festival, featuring a Cocktail Passport that allowed consumers to enjoy free drinks at participating bars. The festival included a Cocktail Weekender in each city. Outcome The 2022 festival started […]

World OriGINS

World Origin Brief To develop a large-scale, recurring activation focused on showcasing the diverse flavors and origins of four iconic gins for Pernod Ricard India. Our Solution We launched World Origins, a 23-day promotional event featuring a specialized gin menu and a grand festival at DLF One Horizon Gurugram. This activation highlighted the unique origins […]

Pamper Pop Up

Pampers pop up Brief To celebrate World Bartenders Day 2024 and express appreciation for the bartending community. Our Solution We collaborated with Heineken to create The Pamper Pop Up, a series of events across Mumbai, Bangalore, Hyderabad, and Goa. Each location featured pamper zones designed to offer bartenders a chance to relax and unwind. Outcome […]

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