Dewar’s

Brief

Engage outlets, bartenders, and consumers for World Whisky Day with Dewar’s, culminating in a grand celebration party.

Our Solution

For World Whisky Day with Dewar’s, we launched a special promotion where customers who ordered Dewar’s could win exclusive merchandise or an invite to the Dewar’s Highball Night. Outlets and bartenders were activated with a tailored promotional menu to enhance the celebration and engagement.

Bartenders & outlets promoted Dewars along with the merchandise & consumers participated in the Dewars Highball Night

Outcome

Successfully activated over 100 consumers across 10 outlets in 3 cities, enhancing brand presence and creating memorable experiences.

Event Videos

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