MONKEY SHOULDER NIGHT SHIFT ACTIVATION

Brief

Create an exclusive serving strategy for Monkey Shoulder to engage and activate all outlets in DLF Cyber Hub, Gurgaon.

Our Solution

The Cocktail Story brought the #NightShift to life with Monkey Shoulder, managing everything from ideation to selecting outlets and crafting experiences. By producing tailored assets, we refined every detail to deliver a one-of-a-kind Monkey Shoulder experience.

Outcome

A #NightShift unlike any other, brought to life with Monkey Shoulder! Featuring Monkey Shoulder cocktails paired with DJ nights and unique experiences like glow paint art. 15 outlets were activated in DLF Cyber Hub, Gurugram, with over 1500 cocktails sampled.

Event Videos

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