Pampers pop up
Brief
To celebrate World Bartenders Day 2024 and express appreciation for the bartending community.
Our Solution
We collaborated with Heineken to create The Pamper Pop Up, a series of events across Mumbai, Bangalore, Hyderabad, and Goa. Each location featured pamper zones designed to offer bartenders a chance to relax and unwind.
Outcome
The campaign successfully hosted four pop-ups, engaging over 200 bartenders and activating 500 bars. It achieved a reach of 40 million and generated 60 million impressions, with a total footfall of over 1000 bartenders. This initiative, sponsored by Bira, Bacardi, and United Breweries Limited, included one virtual edition and two physical editions.
Event Videos
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