The Cocktail Festival

Brief

To create a large-scale consumer activation for World Cocktail Day, celebrating the cocktail culture in India.

Our Solution

We introduced The Cocktail Festival, featuring a Cocktail Passport that allowed consumers to enjoy free drinks at participating bars. The festival included a Cocktail Weekender in each city.

Outcome

The 2022 festival started in Delhi with 300+ passports sold over 10 days. In 2023, the event expanded to Delhi NCR, Mumbai, and Bangalore, running for 15 days with over 1000 passports sold. The campaign achieved a reach of 2.6 million and 9 million impressions, supported by sponsors Campari, Schweppes, and John Jacobs Eyewear.