World Origin
Brief
To develop a large-scale, recurring activation focused on showcasing the diverse flavors and origins of four iconic gins for Pernod Ricard India.
Our Solution
We launched World Origins, a 23-day promotional event featuring a specialized gin menu and a grand festival at DLF One Horizon Gurugram. This activation highlighted the unique origins of each gin.
Outcome
The 2023 event spanned 10 bars in Gurugram and attracted over 800 attendees. It achieved a reach of 2.2 million and garnered 12.7 million impressions, effectively showcasing the gin portfolio and engaging consumers.
Event Videos
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